Greenland Haipo Elegancy
customer: Greenland Group
Production time: March, 2015
The three-dimensional advertising video of Haipo Elegancy was different from the traditional villa advertising video; it is targeted at competing goods in plenty of regional villa buildings rather than viewing the list of selling points, profoundly interpreting differentiation advantages of Haipo Elegancy and analyzing the real connotation of “villa restores to the nature of life”.
With the emphasis on “people-oriented spirit of Haipo villa”, Chinese and western culture collide when She Mountain meets France. Combining the essence of French architecture with Haipo inspiration with fine workmanship, Haipo Elegancy carefully polishes every detail, plans every space, and restores the nature of life.
Sticking to the theme of “villas restore the essence of life”, the project “how to make villas restore the essence of life” can be interpreted from four models, namely [human and environment] [human and buildings][human and space][man to man] in the form of designer interview. The original innovation intention of “when the angle changes, everything will change” echoes the end of “villas restore the essence of life” theme.