Customer : Jiangyin Juhui Properties Limited
Time: July 2013
The project is located in the town of Yuecheng, Jiangyin City; it is the birthplace of the dragon boat race. The Project is relatively rare type, it is a Chinese architecture, and we hoped to deal with it as a unique example.
The customer wanted through the evolution of the Jiangnan history to talk about the ancient historical heritage, so as to present an ancient, modern and cultural image of the project. When we were back to company, according to customer’s requirements, we summarized five key points. After the brainstorm, we had sorted out some ideas: for the title of The Historical Evolution, it should focus on culture and heritage, through traditional ink forms, from void to solid, it should be presented closer to the project step by step; each scene was individually shot and composed ; in order to richen the architectural details and make the Chinese-style features more prominent, in the picture, we put some Chinese elements, such as: bamboo, lantern, calligraphy and painting , plum blossom, bird cage, folding fans , white walls, black tiles and windows and so on.
Many hands make light work, through joint efforts, we finally handed in a customer-satisfaction film. Meanwhile, for us, it was also benefited.