Project: Anhui Mobile Group Customer Experience Hall
Client: China Mobile Group Anhui Co., Ltd.
Producing Date: May 2009
Keywords: Interaction, technology, multimedia integrated design
We pursued technological, humanized and high-taste style in the design of Anhui Mobile Group Customer Experience Hall, so we assembled several small elliptic exhibition halls for space design to create a diverse atmosphere. In order to let customers present feel a kind of sense of wandering in technology gallery, Silkroad designed many exhibition nodes and the lines for people steam change, and used fashionable & personalized indoor design and unique projection surround screen exhibition effect, etc. to show mobile product design and brand power to mobile users through different perspectives and at multiple levels so as to make visitors feel humanized use and first-class service quality.
Meanwhile, when all kinds of technological means were used to present mobile product and brand in many internal experience links, people could feel the reforms practically and closely that mobile brought people life, such as surround screen, touch screen, multimedia image, mobile terminal and projection, which is the ultimate design goal.